I never should have attempted to figure out google analytics. The first time I looked at it, after I set it up to link with my Etsy shop, it just looked like a bunch of random numbers, and I couldn’t make any sense of it. I should have just left it at that. Will I ever learn? No, probably not. Slash sigh.So I’m developing a bit of an obsession with the real time side of google analytics. As we speak, err, read? Write? Whatever. As we interact (that’s a better word for it), I’ve got it open. It’s always open. It’s usually on top, but it’s at least somewhere that I can easily access it if it’s underneath something else. Right now, I can see the second someone comes to my page. Someone from a town somewhere in the midwest has visited, like 30 seconds ago, but only looked at one page and then left.
Ok, so this is a good thing and a bad thing. On the good side, I’ll know exactly where my views are coming from, and where my customers come from. On the bad side, it’s very discouraging when I see potential customers look at one page and then leave. Or when I see people looking at my shop from Europe. I don’t ship to Europe. Maybe I should, but I have absolutely no idea how much I would charge for shipping.
And, as “they” say, a watched pot never boils. I’ve not, to this day, seen a sale. They all seem to happen when I’m not at my computer, or when I’m absorbed in something else, like my day job. So maybe I shouldn’t watch it so much? Maybe then I’d sell more? Who knows. All I do know is that it’s fun to watch how these people find my shop, and what they do once they’re there.
I’m not saying it’s not a good tool. For sure it is. It’ll help me understand my customers a little better, and that is never a bad thing. I just wish I wasn’t so obsessed with stats, be it google analytics stats, shop stats on Etsy, or my blog stats. Throw a bunch of random numbers at me, and I’m instantly hooked, apparently. Argh!!